Passionate About Vintage
Passionate About Vintage

INTRODUCING PASSIONATE ABOUT VINTAGE - Vintage Costume Jewellery (1920s-70s), Italian Vogue - what's next for this passionate shop?

Passionate About Vintage specialise in sourcing the best in designer and signed costume jewellery from the 1920-70's. They are situated on 66 Mill Lane, West Hampstead, London and open from Wednesday-Saturday. Natalie Leon tells us more...


What inspired you to launch this as your business?
My love of costume jewellery, which I have adored from a young age.

What drew you to "vintage"?
My mother wore vintage when she was my age and shared her passion for it with me. I have been buying vintage and antique pieces since I was a child, I started collecting avidly as a teenager and have never looked back.

Where do the majority of your customers come from?
We have a wonderful local clientele that come to the shop regularly to see whats new and we also have a lovely bridal customers looking for something to complete their vintage wedding look.

What is the most popular era or types of goods of those you sell in your shop?
Art Deco pieces are very popular and we always keep a wide range of original deco bracelets, necklaces and earrings in stock.

Do you also sell online?
Yes via our website

What has been the highlight for your business over the past year?
A selection of our jewellery was featured in Italian Vogue which was fantastic, we are just waiting for the hard copy to come out!

How would you like to see your business grow & the Vintage Industry develop over the coming year(s)?
I would like to see Passionate About Vintage established as the destination in London to buy great vintage costume jewellery.



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